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We at Zebra Strategies want to wish you a Happy and Prosperous New Year!

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Update on our Founder

On November 1st, 2018, our Boss Lady won the NMSDC Supplier Diversity Class 2 Award and was nominated for the NMSDC National Supplier Diversity Award. Denene Rodney states, “I am deeply honored to receive the Supplier of the Year award. As Founder and CEO of Zebra Strategies, an all-inclusive qualitative and quantitative market research company, I know the value that agencies such as NMSDC provide, creating a larger sense of connection to a minority and woman-owned small business.” Check out her award video here!

Coming up, our own CEO, Denene Rodney, and our Director of Brand Management, Sharon Arthur, will be traveling to Savannah, Georgia, to give an interactive presentation on Assuring REAL Diversity in Qualitative Research on February 1st. Come join them as they speak on how market researchers do not appear to be keeping pace with the shifting demographics and make-up of the country. As such, marketing plans and strategies are not as effective or as inclusive as they could be, therefore limiting “reach” into untapped populations. We are looking forward to the 2019 QRCA Annual Conference, January 30 - February 1, 2019 in Savannah, GA. See you there! QRCA Schedule.

Denene and Sharon

Update on Zebra Strategies

Zebra conducted over 200 focus groups in 2018. That’s over 2,500 participants of varying ethnic backgrounds and language preferences!

In addition, we reached 3,000+ new people through our dedicated intercept team with various projects.

Over the past year we’ve added 10+ new clients ranging from non-profit agencies to federal and corporate institutions.

Fun Facts

55% of the total of the U.S. Hispanic population live in just 3 states - California, Texas, and Florida.

The Japanese ask you to remove your shoes as you enter their homes because they feel it makes you closer to God.

Same-sex marriages have been recorded throughout history in various cultures, including Roman, Greek, and several Native American cultures.

In the 1920s and ‘30s, the phrase, "Are you a friend of Dorothy?" was a phrase used by men to signal that they were homosexuals. The term was commonly taken from the 1939 film, The Wizard of Oz, but originated from the Wizard of Oz books that were written in the early 1900s.

Revamping Your Strategy

Recruiting can be hard, but we’ve got it down to a science! Try Money4Talk for your next project and get a first time discount of 10%!

Most people do focus groups, but have you thought about interviewing your customers while they’re onsite? Think about NYC Intercept for your next project. First time customers get a 10% discount on our services.

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